In this guide we’ll cover adding products with multiple variations to your Amazon listings. This takes a few more steps than a typical Amazon listing, but it’s still pretty straightforward.
Once you have added the products to your inventory, you can get them straight on Amazon.
First, head to Selling from the Admin centre.
From here you can select the sales channel you want to list on, in this case an Amazon channel.
This screen shows all of your products broken down by their product categories.
Each category is split between included (listed) and excluded (not listed) ranges.
You can switch between these views using the toggle button on the right.
There is a search bar at the top of the page to allow you to find a particular product by its SKU, Name or Listing.
Once you've found the range you want to list, click Create Range Listing.
You are then asked to set any Pseudo Stock and set your selling price.
By default, all products in the range will be selected to add to the listing. You can change this by unticking the product on the right-hand side.
Leaving multiple products checked allows you to create a multi-listing.
Once you’re happy with your product selection, stock level and prices, click Save at the bottom of the window.
If you haven’t tried to list before, you may receive a message indicating that a popup has been blocked. Cloud Commerce Pro uses popups, so you'll have to allow popups from our site. Look for an icon with a red X on the end of your address bar and click on it.
Select Always allow pop-ups and redirects from Cloud Commerce Pro
Either way, click Main Listing Editor next.
Amazon’s inventory policy requires one listing per product to make it as easy as possible for customers to find what the product they want and easily be able to compare the price. For this reason, Amazon requires that each product has a barcode assigned so that it can be uniquely identified.
When you create a new listing, the barcode(s) you have submitted with your product(s) will be checked against Amazons database to identify if the product(s) are already listed on Amazon.
If there is a match, Amazon requires you to join that listing as an alternative seller. Your price and seller ratings metrics will determine where you rank on the listing and if you win the Buy Box.
If you join an existing listing, you have no control over the listing description, product options, browse node or listing title, you can only set your item price and shipping service. Whilst this makes listing quicker, if the original listing is of poor quality, it can cause you to miss out on sales.
To get around this, you can purchase your own barcode and assign it to the product as required. As the barcode is unused, Amazon cannot identify it and will allow you to publish an independent listing.
On a matched ASIN listing you can only specify the item price and condition and the shipping template that you wish to use.
If you’re creating an independent listing you will need to select the category the product will fit in Amazon’s inventory. This determines which options Amazon want to know about your products.
When listing multiple products, after setting the category, you need to choose the Variation Theme; this is the attribute of the product that separates it from the others in the range.
Amazon allows two variations. What information you can use to define the variation depends on the category you have selected.
Within the Variation theme dropdown, the single variation themes appear as one word, and the double variation themes are separated by a dash.
For example, Color is a single variation. Color-Itempackagequantity separates the products by the colour of the item and by how many units are supplied in each package.
As with other channels the options you set on your inventory products are automatically pulled in to the listing. However, unlike eBay, Amazon has a set list of product options you can use.
This is why we utilise Option Mapping, which allows you to translate your information into terms Amazon will recognise.
For example, you may have a category called Type, but Amazon does not recognise Type as it is too vague.
They need to know if the Type category means ApparelClosureType, ClosureType, CollarType, ControlType, CuffType, etc., etc. Just find the most appropriate Amazon Option and click Map Me. Cloud Commerce Pro will then translate which of their options your category matches.
When your category is selected, the compulsory options are selected, if there you have no values for these options in the product data, or the system has not been able to map the options automatically, you will receive a popup error advising the options need to be added or mapped before the listing can be published.
Any options not marked as compulsory by Amazon will appear in Amazon Options. These can be removed from the listing before publishing.
Amazon allows for two browse nodes to be selected for each listing. These are taken from Amazon’s Departments, as in “Shop by Department”.
Accurate browse nodes improve the chances of customers finding your product within the Amazon menu. They're also used as Amazon search filters.
When choosing a browse node, search for the final node description to place the product in that section of the site.
For example:
1-48 of over 1,000 results for Clothing : Women : Socks & Tights : Liners & Ankle Socks
The node you'd need to select here is Liners & Ankle Socks. If there are multiple paths that end in identically named nodes, you will also have to specify the right path.
For example, there are four paths to Liners & Ankle Socks: Boys, Girls, Men and Women.
Depending on the shipping preferences you have set up on Amazon, you will have either the ability to offer individual services for delivery, or to choose from a predefined shipping template.
If you've already set up shipping services for Amazon which will suit the new listing, simply select the appropriate service from the drop-down.
If not, click Edit Shipping Services, followed by Add New Service, and you will be able to create a new service.
To create a shipping service, you must provide a name, to allow you to identify the service easily.
You must then select the Amazon service you are offering.
You can set a cost to the customer of requesting that service. The default is 0.
Use the tick boxes to apply the shipping to the listing, ticking Range applies the rule to all products within the listing, while Item offers individual shipping for a product within a multilisting, if required.
Once these have been set, they'll appear in the Shipping Overrides section.
When you're happy with the information in the listing, click Add MultiListing.
If there's any missing information on the listing, you'll receive an error message and the relevant fields will be highlighted in red. The listing will not be pushed to Amazon while it has errors.
Amazon reviews each section of the listing, and you will receive notifications of any error relating to the information that has failed Amazons checks, as each section is approved the listing status will update to reflect this.
Once the listing is active, the status will show success and the listing ID will display the ASIN.